Search Engine Optimization
Search Engine Optimization also known as SEO is the most common form of search engine marketing.
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Many companies want too get their website ranked on the first page of search results on all of the major search engines because the organic search results are the most heavily trafficked results on the web. Organic search results receive about 80% of all clicks stemming from search engine result pages also known as SERP’s. Since organic search results receive such a large portion of the internet’s market share it is also the most competitive form of digital marketing. Unlike A Pay Per Click campaign, where you can “buy” your placements in the search results, the organic search results must be earned through a number of different ranking factors.
Each major search engine has a unique algorithm that determines which websites should rank for each keyword online and how to place a specific website or page on a website. Google is the most dominant search engine in the world today and also is the most frequently updated, between 300-500 times per year. Search Engine Optimization ranking factors include: website architecture, content, link building, domain authority, page authority, domain age, page loading time and dozens of other factors. The factors are what makes SEO so difficult but luckily for you it us our passion!
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Search Engine Optimization Services (SEO)
Custom SEO Services
Your business is one of a kind and your SEO should be too! All of our SEO retainers are strategy first, which simply means we not assume what your website needs. Instead we will do an analysis of the actual opportunities your website needs to be successful online.
SEO Consulting
Our SEO consulting gives you flexibility for your specific needs. Whether you need a second opinion on your current SEO strategy or need an SEO strategy to be built from scratch our SEO consulting is available for you.
Content Optimization
Content is what drives the entire internet. Does Google believe your website is providing value to your searchers? Is your content being connected correctly so the search engines can easily silo it together?
In the early days of search engine marketing, SEO was much less complex. The general practice was to build a website and buy hundreds if not thousands of links from overseas for very cheap. Paying for links was never acceptable according to the Google guidelines but it was extremely effective and websites all across the internet were grabbing first page rankings. The search engines always had certain guidelines but they were never heavily enforced until April 2011. This is when Google releases there first major algorithm change designed too really crack down on websites that were not following there original guidelines. The first algorithm change was called Panda and targeted websites with low quality content and websites that had little information “above the fold”. A few months later Google launched its second major algorithm change and called it Penguin. This Penguin algorithm change targeted websites with spammy linking tactics.
Now search engine optimization companies need to be completely “white hat” which means all of your SEO practices need to follow and abide by the Google guidelines or your website risks getting penalized which can result in your website getting completely de-indexed in the search engines. Since it is an algorithm it does not matter how big or small your company is, your website is not immune to “black hat” techniques. Google penalized large companies such as JC Penny, Overstock and BMW Germany for shady SEO practices.
Blue Fusion Digital is a 100% white hat search engine optimization company and clearly follows all guidelines whether it be from Google, Bing or Yahoo. We believe in achieving our rankings through high quality content, relevant link building and SEO friendly website architecture.
On-Site Website Audit
On-Site Website Audit
Is each one unique?
Are you targeting keywords?
Under 55 characters?
Header Tags
Are they keyword optimized for SEO?
Are you using a full set of headers or only
Broken Links
Are any of your internal links broken?
What are you linking to?
Meta Descriptions
Is each one unique?
Are you targeting keywords?
Under 55 characters?
Word Count
Do you have enough keywords for the search engines to take you seriously?
Coding Errors
Are you getting any 404 errors?
Are your 301’s correct?
How to do a Website Audit
SEO Keyword Research
What this does mean is we need to work smarter, we target “longer tail keywords” that still offer up relevant traffic to our business but the keywords provide a much more attainable position 1 search result. The great news is if you do your SEO keyword research correctly you can get as much if not more then the same amount of traffic from the combination of your medium-long tailed keywords as if you only targeted a few short tail keywords with the same amount of resources.