As a business person, you need to know the following business marketing tricks about Twitter:

Efficient use of Twitter, you can start using Twitter as an information desk function. It is an easy stop off for training, gaining corporate feedback or just about anything! Setting up an individual tweet for services is a magnificent idea; as time is usually of the essence and Twitter is very immediate on that basis.
Twitter is useful for collecting people’s viewpoints and dispersing them. It’s like an evolving textbook. You can re-tweet for situations which need extra emphasis. You can ask a question in your tweets which engages people and stimulates instant responses. You can even send them off to reference a web page.

How about a last minute ‘good luck’ delivery or briefing to your work colleagues?

Twitters, not a ‘showy’ thing, it’s not a frustrating ‘design’ thing that takes forever to create. Twitters not restricted to age or function. It’s not limited in any way. It does not require any particular skills apart from a desire for self-expression. Twitter for business marketing is an important topic and one about which many people are still in the dark. It is important to understand the value of Twitter for marketing your business.

Engage with like-minded people – Twitter is an excellent way to engage quickly with individuals in the same industry, like those who need your services, and even potential mentors. Try sending a comment or compliment to someone in your industry that you admire or start (strategically) retweeting a few of his /her tweets – you never know where it might end up.

Too much promotion leaves you with fewer followers – some websites and programs allow you to automate who you do and do not follow. These websites also prompt you not to follow the excessive self-promoter types who don’t tweet to others. People just aren’t as interested if you only promote yourself and your content. If you have fewer followers, make sure you engage in conversations so that this doesn’t happen.

Sharing other users’ content goes a long way – People are usually genuinely grateful for retweets and comments, and often reciprocate or at least thank you for sharing. Strategically sharing content and retweeting can be a good strategy to get new followers, but also to give your fans compelling new content that is still true to your brand and business.

Start tweeting by creating content that answers their biggest questions about what you do and what you offer, whether it’s product or a service. You can also share links to what I like to call ‘complimentary content’ – information that would interest your prospects because it relates to their interest in you. An example of this would be someone who sells wedding rings sharing information about fun wedding ‘save the date’ cards, exciting honeymoon ideas, and great wedding favors. It’s not directly related to wedding rings, but will support and be appealing to the people following them.

You can easily find a great tool online that will help you continue to learn how to use Twitter for business marketing, including a detailed list of exactly what you can tweet. For companies, it’s a great and innovative device. Twitters a freer medium for businesses to send, share and respond to information in a cutting edge way. Believe or not that the above information you help a lot in your business. Tweet Happily as you market your business! For more information about social media marketing, please view our social media blog.